SINGAPORE Telecommunications (SingTel) has won exclusive rights to the Barclays Premier League for three years from 2010, it announced on Thursday.
These include rights for mio TV, as well as the Internet and mobile. It has also secured exclusive broadcast rights to seven sports channels from ESPN STAR Sports.
Said Mr Allen Lew, SingTel's CEO Singapore: 'Football fans can look forward to a revolutionary way of viewing 'live' soccer matches on TV, the Internet and their mobile phones."
He said users will not be charged "more than what they are currently paying to their cable TV operator", and still enjoy the convenience of SingTel's integrated platform offering.
SingTel will be working closely with the Premier League and its production partners.
This ends a bidding war between Singapore's two pay-TV giants SingTel and StarHub to broadcast live English Premier League matches live.
The deadline for submitting bids was Tuesday. SingTel was the first to confirm its interest, releasing a brief statement at 6pm.
Source: Straits Times
Posted by blueice @ Gamescore
Thursday, October 1, 2009
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